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What You Need To Know About A Speakers Bureau And How They Work
by John Hall of Calendar
Finding and booking a keynote speaker who will inspire and motivate your audience is no easy task. Even if you are fortunate enough to find an ideal speaker that meets your criteria, you still have to negotiate the speaker’s fees, draw-up contracts, and figure out travel arrangements. Here are details you need to know about a Speakers Bureau and how they work.
There is a possibility the speaker won’t meet your expectations because they don’t exactly speak well, aren’t familiar with your objectives, or are difficult to work with. What I’m conveying here is: some keynote speakers actually believe themselves to be – well – Beyonce. Keep in mind, you know the type of person your organization expects you to provide. And, you are working with a keynote speaker, after all.
When I give a keynote, the organizers come and enthusiastically ask about my favorite Speakers Bureau. Who do my other speaker friends like? I’ll be honest, it’s hit or miss and I don’t advertise any on my site.
Organizers immediately jump to people or bureau’s on my site, when in reality — I love dealing directly with an organizer to create a close relationship. However, I really understand the value of a Speakers Bureau and think they are sometimes a good fit for an organization to hire.
Here are five benefits that will catapult you into their competent hands to start working with them today.
An obvious point for both speakers and the organizer is that Speakers Bureaus have become pretty amazing at handling logistics. Relations between you, the speaker, fees, transport, accommodations, timing, and communication – they rock this space.
The bureau has your back, every step in planning your event. I can’t underscore enough what it means to forge a lasting relationship with someone you can always rely on — like the bureau.
Most speaking bureaus add about 20 to 30 percent of additional costs.
With a bureau, you can miss the chance to form a stronger relationship. Some speakers are influential people with good connections. If the speaker likes you, there’s a good chance they’ll help you in the future. Think strategy here, just as you do for any business arrangement